Conventional coffee is both a contributor and victim to climate change
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140 litres of water are required to produce 1 cup of coffee
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17 kg of CO2-eq is emitted for every kilogram of green coffee cultivated
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Coffee contributes to 56% of agriculture-related tree cover loss.
By 2050...
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60% of land suitable to grow coffee will become unproductive
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Production of Arabica (the world's most popular bean) will reduce by 45%
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We require up to 14 million additional tonnes of coffee per year to satisfy demand and are facing a looming billion dollar deficit in coffee supply