Conventional coffee is both a contributor and victim to climate change

  • 140 litres of water are required to produce 1 cup of coffee

  • 17 kg of CO2-eq is emitted for every kilogram of green coffee cultivated

  • Coffee contributes to 56% of agriculture-related tree cover loss.

By 2050...

  • 60% of land suitable to grow coffee will become unproductive

  • Production of Arabica (the world's most popular bean) will reduce by 45%

  • We require up to 14 million additional tonnes of coffee per year to satisfy demand and are facing a looming billion dollar deficit in coffee supply